Drupal is another choice of content management system besides Joomla or WordPress. Actually, it is the second most popular of all the three major choices of CMS. If you’re thinking of using it, there are some things to keep in mind about it; and some major differences that separate it from the other two. It isn’t simply that Joomla, WordPress, and Drupal are essentially the same, or in other words, are just different brand choices of a very similar service or idea, that is not the case at all, and it’s important to be aware of what makes them distinct.
There is a bit of a myth going around about Drupal; specifically that no one uses it. This is false, The British government, General Electric, and Pfizer all use it, just to name a few. Out of all the available options, it is the most secure; hell, even the White House uses it. One should not underestimate the reasons why. It is the most “technical” of the three, its code is the strongest, and anyone who seeks to use it should understand that coding knowledge of HTML, XML, and PHP (at least) are needed. Since it is the most well coded, it is also the fastest option, and takes the least time to load for pages and sites that utilize it. Drupal is (by definition) the most difficult option to use from a purely computer science standpoint. And while it is a good option for some as such, it is not for the previous reasons a good option for all.
There are some disadvantages to using Drupal as well; beyond simply the technical expertise needed to harness it (one can see from above that the previous is both an advantage as well as a disadvantage). It is much less “popular” than wordpress is, and does not have as many “plug-ins” available for it, as well as themes. This can be a problem for some users. You also must absolutely host it yourself on your own site. While that’s not a “deal-breaker” at all as far as the system itself goes for its usability, the other two options have “.com” versions of their sites where you can sign up for free hosting. Again we can see how highly “technical” an option Drupal is, but that’s exactly why the White House can’t say enough good things about it. They love it, it serves them well; for high security sites like the American or the British Government it is a perfect choice, and they’re not shy about saying so. Drupal is the best option for those with a high degree of skill, those who need lower-level customization, want a fully “open-source” option, (etc.). One should not underestimate it for a moment.
We can see that when it comes to CMS, there are choices available; but they’re all very different from each other. That’s why here at TRMW.com, we’re glad to help clear up any confusion about which one is which, and which one is the best for you.
This site here talks about the real consequences of Online Reputation Management and bad google search results (and keep in mind, it’s important to be aware of negative listings from other popular search engines as well) and how they can do serious harm to any major venture. This includes businesses of course, but here in the article we also see a political campaign that has a reputation problem as well, and we can easily take note of how damaging the situation can be.
The article talks about Ben Quayle, who just so happens to be the son of Vice President Dan Quayle, and an issue he had with his online reputation in regards to a political campaign for an Arizona congressional seat. Quayle had apparently made contributions to a salacious website known as “Dirty Scottsdale” and pages about what he had done were coming up on page one of search engines. The article points out that with effective ORM techniques, Quayle could have ensured his reputation would have been safe (at least online), but because he did not use them, the incident in question put his run for office in serious jeopardy.
If his organization had taken reputation management seriously and engaged in an ORM campaign to deal with it, perhaps the matter would have been less of a problem. As the article rightly points out, only one in every million people who are on search engines, plum for results on the fifth page or more; very few people see listings that are located there, and negative results can indeed be pushed back that far.
If you have any questions for us at TheReputationManagementWay.com about how to do just that, feel free to visit our contact page and let us know. It’s important to keep in mind that for any business, political campaign, or even individual just trying to get a job or look better online, these problems can be dealt with. Check back for updates regularly.
The following article on the history of search engines tells the story of how they came to dominate the internet, starting with yahoo. At one time, yahoo was considered the backbone of the internet itself, indeed, almost synonymous with it, in the late nineties. It was the page people most often went to find what they were looking for, but it wasn’t alone, other good search engines also peppered the landscape. Alta Vista, an even more powerful and well put together platform than yahoo (but not as popular) was also very much in the mix, as well as Lycos and AOL, but Yahoo had it all, until google came along.
As the article says, Yahoo didn’t evolve and change overtime the way newcomer google did, which is now not just a search engine anymore but a major provider of other platforms such as Android and ChromeOS (to name just two). But it shows us that search engines themselves are not latecomers to the party, they are built into the fabric and history of the internet itself; they’ve been around for a long time, and they will be around for a very long time to come. And search results for both businesses and individuals on the internet could not be more important. Indeed, they are more important now than ever, and that’s why The Online Reputation Management Way is here. We know how to navigate the often complicated landscape of search engines and make your search results shine and look amazing, by driving negative content down in the rankings, and driving positive content up. If you’re looking to better your internet reputation – you’re in the right place. Feel free to check out all our articles on Online Reputation Management and check back for important updates on where ORM will go next.
We all hear about how Social Media can be great for ORM, and in fact marketing in general, and it absolutely is; everyone will tell you that creating not one but many profiles as such is the way to go for almost everyone, but Yelp is an example of a site that can be just the opposite, since content-wise it is specifically designed for the general public to submit reviews. More often than not, reviews can be positive, or in the end mostly positive; however, if you’re dealing with people with a grudge, a group of reviewers who just wish to say bad things about companies online regardless of which specific company it is, or perhaps a group of wayward employees that had a problem with the organization in question who then submit review listings, it can be an issue. In some cases, you may have large numbers of unwarranted bad reviews on the site, and that obviously can harm any company, and business in general itself.
Yelp for some organizations can be a disaster, and in certain cases the best way to help is by using Online Reputation Management Services to help fix the problem by driving the specific yelp listings down in the search rankings, and driving other, more positive social media listings up. Studies show that once any site is off just page one (including Yelp), the difference can often be 90% or sometimes even higher in the direction you’re looking for. We recommend using HopLite ORM, as we’ve spoken to them many times about the exhaustive list of sites and techniques they’ve acquired that can drive up positive content quickly, and drive down negative search results. Consider giving them a call, or click here to visit them, we think you’ll be glad you did.