We all hear about how Social Media can be great for ORM, and in fact marketing in general, and it absolutely is; everyone will tell you that creating not one but many profiles as such is the way to go for almost everyone, but Yelp is an example of a site that can be just the opposite, since content-wise it is specifically designed for the general public to submit reviews. More often than not, reviews can be positive, or in the end mostly positive; however, if you’re dealing with people with a grudge, a group of reviewers who just wish to say bad things about companies online regardless of which specific company it is, or perhaps a group of wayward employees that had a problem with the organization in question who then submit review listings, it can be an issue. In some cases, you may have large numbers of unwarranted bad reviews on the site, and that obviously can harm any company, and business in general itself.
Yelp for some organizations can be a disaster, and in certain cases the best way to help is by using Online Reputation Management Services to help fix the problem by driving the specific yelp listings down in the search rankings, and driving other, more positive social media listings up. Studies show that once any site is off just page one (including Yelp), the difference can often be 90% or sometimes even higher in the direction you’re looking for. We recommend using HopLite ORM, as we’ve spoken to them many times about the exhaustive list of sites and techniques they’ve acquired that can drive up positive content quickly, and drive down negative search results. Consider giving them a call, or click here to visit them, we think you’ll be glad you did.