The article we have linked to from PR News Online talks very technically about how to achieve Online Reputation Management success. Again, as with our last post, this article focuses strictly on the business side of ORM, rather than focusing on individuals (we’ll try to focus on that in our next few posts). The first piece of advice they give is probably the most important, to analyze your internet profile as compared to your competitors. They are right to say that there might well be faults in your digital approach, especially when it comes to the way things are put together on webpages that you own and social media profiles that you operate; specifically (very specifically) with the way things are written, and the way things are worded. This can cause more problems than you think.
Another very serious issue in regards to ORM (perhaps the largest in the article) is listed in the second “benchmark” point. That, it’s very important for an organization, or individual, to create a large amount of positive content before something very bad happens, and something large occurs in the form of negative publicity on the internet. If there is a large amount of positive results already there on search engines to work with, it is much easier to deal with any problems that may arise later on, since it will be easier to “push” that content higher up and push unwanted listings down.
We can see when it comes to the technical side of Reputation Management, there can be a lot to deal with. That’s why here at The Reputation Management Way, we try to stay on top of things, and the article is right to point out that businesses should always do so as well.