This site here talks about the real consequences of Online Reputation Management and bad google search results (and keep in mind, it’s important to be aware of negative listings from other popular search engines as well) and how they can do serious harm to any major venture. This includes businesses of course, but here in the article we also see a political campaign that has a reputation problem as well, and we can easily take note of how damaging the situation can be.
The article talks about Ben Quayle, who just so happens to be the son of Vice President Dan Quayle, and an issue he had with his online reputation in regards to a political campaign for an Arizona congressional seat. Quayle had apparently made contributions to a salacious website known as “Dirty Scottsdale” and pages about what he had done were coming up on page one of search engines. The article points out that with effective ORM techniques, Quayle could have ensured his reputation would have been safe (at least online), but because he did not use them, the incident in question put his run for office in serious jeopardy.
If his organization had taken reputation management seriously and engaged in an ORM campaign to deal with it, perhaps the matter would have been less of a problem. As the article rightly points out, only one in every million people who are on search engines, plum for results on the fifth page or more; very few people see listings that are located there, and negative results can indeed be pushed back that far.
If you have any questions for us at TheReputationManagementWay.com about how to do just that, feel free to visit our contact page and let us know. It’s important to keep in mind that for any business, political campaign, or even individual just trying to get a job or look better online, these problems can be dealt with. Check back for updates regularly.